Once you decide you want to get involved in the network marketing industry, the first critical decision you'll have to make is, "Which company do I join? What business opportunity is right for me?" My purpose here with the MLM Watch series is to give you an objective evaluation of the top companies in the industry so you can make an informed decision.
When you're evaluating this or that company using online sources, you're bound to come across lots of sensationalist headlines, like "Is (company X) a Scam?" and "Don't Join (company X) Until You Read this Shocking Report!" Please keep in mind that these are more often than not posted by people who either want you to join their team in Company X or who want you in their downline in some other company. Then there are always the nut jobs who will blame any company for their own marketing failures. Bottom line? Take both the company's own propaganda and that of its detractors with a big grain of salt!
On a deeper level of analysis, most Network Marketing companies, whether "multi-level" or not, are honest and hardworking organizations and you can make them work for you as a home business as long as you know how.
The two companies we have in the spotlight today are no exception. Why two companies? Simply because these two totally independent companies have combined forces to turn the entire network marketing industry upside down by advancing the most unique network marketing business model to come along in decades.
The first of these twin enterprises you're likely to run into is Carbon Copy Pro (CCPro). Founded by two young and very successful internet marketers, Aaron Parkinson and Jay Kubassek, CCPro is simply an automated online marketing system for the network marketing industry. It brings the most cutting edge concepts of internet marketing to its members' finger tips and then teaches its members everything they need to know about nearly every online marketing method out there today.
The second company, Wealth Masters International (WMI), is also at the top of its class. As an increasingly well-known financial education and training company, WMI provides the "products" while CCPro provides the marketing system and training.
However, in my opinion, the real magic of this "marriage made in heaven" is how it has produced and entirely new network marketing business model, one that has actually eliminated the 4 problems inherent in the traditional MLM model, those things we all used to stub our toes on day in and day out:
1. Cultural Resistance to Face-to-Face Selling:
CCPro/WMI bypasses this problem completely by simply not using the old "in your face" marketing methods like cold-calling or trying to turn your Aunt Sally into an entrepreneur. Instead of wasting your time with people who are not even in your target market, you use online methods to put your expertise in front of the very people who are looking for what you have to offer, so "resistance" is no longer a factor.
2. The Product vs. Business Opportunity Schizophrenia:
The products most old-style MLMs are selling, nutritionals for example, are not inherently related to the business opportunity these companies offer, which often confuses your prospect to no end - are they supposed to sell the products or are they looking for people to run a business?
With CCP/WMI this confusion doesn't even arise because the whole thing is focused on a single topic - making more money and learning how to manage it properly.
3. Low Priced Products Mean Small Commissions:
Whereas with most old-style MLMs you had low priced product lines - again, nutritional products are a good example - so that you had to sell or "move" a lot of product to make significant money, that's not the case with CCPro/WMI. WMI's product line consists entirely of high-ticket programs ranging from roughly $2000 to $20,000, with high commission rates for you. This means you don't have to work as hard to bring in the bacon from your business.
It's also worth noting that because commissions on sales you make are only made to you and your sponsor, CCPro/WMI is technically a network marketing company that is NOT a multi-level marketing company.
4. No Viable Marketing System or Marketing Training:
CCPro has, in my opinion, one of the top two automated online marketing systems available today. And, unlike traditional MLMs, this web presence does NOT consist of a replicated version of the company's online store. Sites like that are rather useless for selling product and even less useful for introducing people to the business opportunity.
The web presence CCPro offers its members consists of a coherent sales process with copy that's been proven to convert visitors into leads and leads into buyers. And equally important is the superb education on over a dozen methods of online marketing. This allows the newbie entrepreneur to literally learn more about online marketing in his first month than most internet marketers figure out in their first two years. These educational pieces are presented in short, to-the-point video clips that show you exactly what actions to take and how.
Because CCPro/WMI has solved all of the most vexing problems of the old MLM business model and developed and killer marketing system and training for its members with very impressive results, its final ratings are:
Maturity and stability of the companies: 10
Quality of corporate leaderships: 10
Quality of products: 10
In demand products for a hungry niche: 10
Viability as a home business: 10
__
50
My only criticisms of CCPro/WMI are minor things, such as the quality of WMI's helpdesk and some of the set-up decisions made by Platinum 7, a company that offers to help new members get set up with CCPro.
The marketing training does leave some important details out, in my opinion, although the counter-argument would be that there isn't room to supply all possible details, that those details come across in the training calls and that your upline is there to answer your questions as are many of the top earners.
These ratings are truly outstanding and explain why CCPro/WMI is currently the only network marketing business opportunity I'm currently able to recommend unreservedly to my personal coaching clients.
MLM Watch - Are Carbon Copy Pro and Wealth Masters International a Viable Home Business Opportunity?